HADM 2410

Last Updated

  • Schedule of Classes - February 16, 2018 10:59AM EST
  • Course Catalog - February 12, 2018 11:18AM EST

HADM 2410
Marketing Principles

Course information provided by the 2017-2018 Catalog.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.


Permission Note Enrollment limited to: non-SHA students. Not open to freshmen or graduate students.

When Offered Fall.

Satisfies Requirement Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 13605 HADM 2410   LEC 001

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  • Instruction Mode: In Person

    Enrollment limited to: non-SHA students. This course is not open to freshmen. Enrollment for this course is first come first served. There is no waitlist. If the course is full, the only way you can enroll is if someone drops. Do not contact the instructor or administrative assistant about enrollment.