AEM 2400

AEM 2400

Course information provided by the 2017-2018 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Forbidden Overlaps Forbidden Overlap: AEM 2420.

Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.

When Offered Fall, winter, spring, summer.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Stdnt Opt

  • 16496 AEM 2400   LEC 001

  • Instruction Mode: In Person

    Non-Dyson majors only. Must have Sophomore standing or higher. Freshman will be dropped.