AEM 2400
Last Updated
- Schedule of Classes - February 16, 2018 10:59AM EST
- Course Catalog - February 12, 2018 11:18AM EST
Classes
AEM 2400
Course Description
Course information provided by the 2017-2018 Catalog.
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Forbidden Overlaps Forbidden Overlap: AEM 2420.
Permission Note Enrollment limited to: non-AEM majors with sophomore standing or higher.
When Offered Fall, winter, spring, summer.
Regular Academic Session.
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Credits and Grading Basis
3 Credits Stdnt Opt(Letter or S/U grades)
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Class Number & Section Details
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Meeting Pattern
- MWF Kennedy Hall 116-Call Aud
Instructors
Erickson, S
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Additional Information
Instruction Mode: In Person
Non-Dyson majors only. Must have Sophomore standing or higher. Freshman will be dropped.
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