HADM 3470

Last Updated

  • Schedule of Classes - January 19, 2016 6:14PM EST
  • Course Catalog - January 19, 2016 6:21PM EST

HADM 3470
Consumer Behavior

Course information provided by the 2015-2016 Catalog.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.


Prerequisites/Corequisites Prerequisite: HADM 2430 or equivalent introductory marketing course.

When Offered Fall, spring.

Comments Elective. Graduate students must enroll in HADM 6470.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 14070 HADM 3470   LEC 001

  • Instruction Mode: In Person

    Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470.

    Instructor Consent Required (Add)

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 14140 HADM 3470   LEC 002

  •  

  • Instruction Mode: In Person

    Prerequisites: Juniors and seniors only; HADM 2430 or equivalent introductory marketing course. Grad students must enroll in HADM 6470.