HADM 3430

Last Updated

  • Schedule of Classes - January 14, 2015 6:16PM EST
  • Course Catalog - January 14, 2015 6:21PM EST

HADM 3430
Marketing Research

Course information provided by the 2014-2015 Catalog.

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.


Prerequisites/Corequisites Prerequisite: HADM 2430 and a statistics course.

When Offered Fall.

Comments Elective.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Stdnt Opt

  • 13545 HADM 3430   LEC 001

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  • Instruction Mode:

    Prerequisites: HADM 2430 and a statistics course.