AEM 2400

AEM 2400

Course information provided by the 2014-2015 Catalog.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.


Permission Note Enrollment limited to: sophomore standing or higher.  

When Offered Fall, summer.

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Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Stdnt Opt

  •  1042 AEM 2400   LEC 001

  • Instruction Mode:

    For non-AEM majors with sophomore standing or higher. FRESHMEN WILL BE REMOVED FROM THE COURSE.